
OUR SLOGAN | STAY TRUE & CREATE
BRAND PILLARS | AUTHENTIC. CULTURE. CREATE.
CULTURE: Knowing where you came from and where you are going.
CREATE: Be open-minded. Be adventurous. Be the creator. Whatever drives you, it is only you that can create it. Be the shakers and movers.
HMONG THREADS was co-founded in 2018 by Johnny Her and Ong Xiong. The inspirations and influences were from Johnny's and Ong's unique experiences and up bring in different part of the world. Johnny being born and raised in the United States and Ong being born in Thailand and raised in Laos. It is their different perspectives and experiences that shapes the Hmong Threads brand.
From Johnny's worldwide travels throughout Southeast Asia and across the United States. Traveling within the Hmong villages from the mountains of Thailand through the hills and valleys of Laos and to the coast of Vietnam. Realizing the beauty and resilience of Hmong culture and artistry and the influences on the various societies worldwide.
Ong being born in the Ban Vinai, Thailand Refugee Camp and raised in the third-world country of Laos. She brings a unique perspective that helped shape the Hmong Threads brand.
Hmong Threads is a brand that has influences from various aspect of Hmong tradition and history, the old and the new. It is about inspiring our generation to be creators of their own future.